Lahr, August 2023 - Never before has it been possible to experience what the Zehnder brand and company are all about as vividly as in the brand experience room. The open and inviting space on the ground floor of the "Centre of Climate" is the communicative hub of the new Zehnder company building at the German site in Lahr. This is where the motto "Pure Living - healthy living and working with Zehnder" and the solutions and products of the indoor climate specialist take shape in the context of their respective living environments. Numerous informative, elegantly designed exhibition modules and designer radiators spread across all three floors that you can touch and feel convey Zehnder's expertise and passion for a healthy, cosy and comfortable indoor climate better than a thousand words.
The "Centre of Climate" is not only an impressive new company building, but also the perfect place to get to know the company and the Zehnder brand at the German site in Lahr.The brand experience room is the centrepiece of the building, which will be completed in spring 2023 and offer almost 5,000 m2 of space on three floors.In line with the motto "Pure Living - healthy living and working with Zehnder", the indoor climate specialist is putting people and their lives at the centre of the brand experience room - both in the living environment and in various working environments, such as the office and the industrial hall.Zehnder's unique expertise in creating a healthy, cosy and comfortable indoor climate with its solutions and products, which also meets aesthetic requirements, becomes apparent.The brand experience room is a tangible exhibition with numerous, lovingly designed exhibition modules: "We call them pop-ups because they can be opened and closed and arranged freely in the room on castors.
The brand experience space presents itself as an exhibition that can be experienced with numerous, lovingly designed exhibition modules: "We call them pop-ups because they can be opened and closed and arranged freely in the room on castors. This means that the space can also be used for a wide variety of event formats," explains Eva-Maria Freßle, Head of Marketing Communication, adding: "The user perspective is always shown on the front and the technical level on the back."A total of seven compact "sidecars" are assigned to the five pop-ups, which offer an in-depth look with detailed technical exhibits.
In the brand experience room, visitors can also learn all about Zehnder's historical heritage. The walls of the two massive staircases that support the two upper floors of the "Centre of Climate" function as oversized wall newspapers and allow the company profile to be seen at a glance.
The "Zehnderli" light motorbike, for which Zehnder became famous in Switzerland long before the first radiator was invented, symbolises how Zehnder has always responded to the challenges of the times with innovation and good craftsmanship. The arc of suspense in the brand experience room ranges from these beginnings of the company to the megatrends of tomorrow. The core of the Zehnder brand, epitomised by the claim "always the best climate", can be experienced by customers and partners on a whole new level.